What is the difference between listing price and sale price?
Written and reviewed by Andrew Ragusa, Licensed Real Estate Broker and Broker of Record, REMI Realty LLC — 11+ years of transactions across Long Island, Brooklyn and Queens.
The short answer
The listing price is the price posted online to attract buyers — also known as the marketing price. The sale price is what the home actually sells for. The listing price is a strategic tool used to market the home effectively, while the sale price is only finalized and revealed at closing.
The price has to work with the property
The Jackson Heights co-op case study shows both sides of this. A $350,000 asking price produced no showing requests when the apartment’s condition did not support it. After renovation, we listed at $257,000 and the completed sale price was $267,000.
See how the pricing and condition changed the result →