Occupied and overpriced
$350,000
No appointment requests.
The seller wanted more than $300,000, did not want to renovate and had already tried to sell the apartment before he hired me. The property eventually sold for $267,000—but only after the condition and pricing strategy changed.

The 20-day figure describes the successful final listing, not the property’s entire earlier marketing history.

By the time the owner found me through Realtor.com, he had already tried to sell the apartment with another broker in 2024.
He told me that he had purchased it directly from the prior owner and believed he had paid too much. Because of what he had invested, he did not want to accept less than $300,000.
I understood why he wanted that number, but buyers were not going to price the apartment according to what he had paid years earlier. They were going to judge the apartment that was in front of them.

When I first saw the apartment, it was occupied. The apartment had been rented to one person, who was then subletting rooms to two other occupants.
A makeshift plywood wall divided the living room to create an additional sleeping area. Curtains had been hung over the plywood. The kitchen and bathroom were in poor condition, the appliances did not work and there was an active roach problem.
I brought a photographer to document the apartment. While we were there, we could see roaches moving through the space.
Afterward, I sent the photographs to the owner and asked him a simple question: “Would you pay this much for this apartment?” He said no.
The apartment went on the market at $350,000 on January 15, 2025. The price was too high, and the condition was horrible. Nobody requested an appointment. There were no showings and therefore no opportunity to receive an offer.
“I could open the door when buyers called, but I could not make them call. The price and condition had to give them a reason.”
The seller initially did not want to renovate. He believed that getting the occupants out would be enough.
At my recommendation, the occupants moved out approximately two months later. The plywood partition was removed, the apartment was restored to its original one-bedroom layout and the seller hired an exterminator. The infestation was resolved.
We took a second set of photographs after the furniture and partition were gone. The apartment looked better, but the underlying problems remained.
The paint, floors, kitchen, bathroom and lighting had not been meaningfully improved. The refrigerator and stove did not work. The apartment was vacant, but it still did not give buyers a reason to pay the price the seller wanted.
The apartment was the same. What buyers saw—and how they responded—was completely different.

Occupied
A curtain covered the makeshift plywood wall that divided the living room to create an additional sleeping area.

Vacant, but unchanged
The occupants and makeshift wall were gone, but the apartment was still dark, dated and in poor condition.

Renovated
The finished apartment was open, clean and move-in ready, with new lighting, paint, flooring and a rebuilt kitchen.
Once the apartment was vacant, buyers finally began showing interest. The problem was that the offers were much lower than the seller wanted.
One buyer began around $225,000. He requested the maintenance statement and discovered that cooking gas was billed separately. The seller had not lived in the apartment for years and mistakenly believed it was included in the maintenance. Once I verified the information, I corrected the listing.
The buyer reduced his offer to approximately $215,000 and continued requesting additional reductions and credits. By the end, the proposed number was approaching $200,000.
The buyer signed the contract he was proposing, but the seller refused to countersign it. They could not reach an agreement.
I kept telling the seller that he did not have to accept an offer that made him unhappy. I told him, “You can improve this apartment, and we can get more than this. You have to trust me.” This time, he listened.
The apartment had been on and off the market for months. Once it became vacant, the seller also lost the rental income and became responsible for approximately $850 per month in maintenance.
As additional co-op sales closed nearby, I continued sending him the comparable sales. Those closings helped show what similar apartments were actually worth.
The seller was exhausted. He had tried another broker, started too high with me, removed the occupants, reduced the price and then dealt with a buyer who continued renegotiating. That experience finally moved him from “I do not want to spend money on this apartment” to “Tell me what I need to do.”
This was a 773-square-foot apartment, not a full house. I explained that improving it did not have to involve the same cost or scope as renovating an entire home.
My priorities were the kitchen, the broken appliances and the lighting. The kitchen needed the most attention. I also recommended better lighting because it could improve how the entire apartment felt without becoming an excessive expense.
The bathroom was not as serious as the kitchen. It needed to be cleaned up and refreshed rather than completely rebuilt, so the seller replaced the vanity.
The seller hired a close family friend to perform the work. The contractor recommended replacing the floors throughout the apartment. I did not believe all the existing hardwood needed to be replaced, but it was ultimately the seller’s decision.
Once the kitchen cabinets were removed, the damaged kitchen tile became apparent and had to be replaced. The contractor also installed laminate flooring over the existing hardwood in the remaining rooms.
I visited the apartment and followed the progress, but I did not manage the contractor or control every material decision. My role was to advise the seller about where I believed the apartment needed improvement and how buyers were likely to respond.
The owner hired someone he knew to complete the work. I continued visiting the apartment and following the progress, but I did not manage the contractor or select the materials.
TIMELINE
This approval was unusually fast. It should not be treated as a typical co-op renovation timeline. Every building has its own process.
The owner submitted the proposed work directly to the co-op board. This particular board approved it within approximately one or two days, which was unusually fast.
Construction began almost immediately and took about one month. The seller estimated that he spent approximately $35,000 on the kitchen, appliances, bathroom vanity, lighting, floors and paint.
That fast approval was specific to this building. It should not be treated as a typical renovation-approval timeline for every cooperative.
Main living area

Before

After
Kitchen

Before

After
Bathroom

Before

After
Bedroom

Before renovation

After renovation
Once the apartment was renovated, the seller did not argue with me about trying to reach $300,000 again.
By then, additional nearby co-op sales had closed. I reviewed those sales and recommended listing the renovated apartment at $257,000.
The seller agreed. We were not giving the apartment away. We were pricing it where the recent sales supported the number and where buyers would have a reason to respond.
The difference became visible as soon as the renovated apartment returned to the market.
Instead of no appointment requests or one buyer continually reducing his offer, we received multiple offers. Several came in around $250,000 and $255,000.
One buyer offered the full $257,000 asking price, and the seller agreed to proceed.
While the attorneys were preparing the contract, another agent submitted an offer of approximately $260,000. The buyer who had offered $257,000 increased her offer to $267,000 and signed quickly.
That became the final sale price: $10,000 above the asking price, with no seller concession. The successful final MLS listing reported 20 days on market.



$350,000
No appointment requests.
Offers around $200,000–$225,000
No agreement was reached.
Listed at $257,000
Multiple offers. Sold for $267,000.
The purchaser was not represented by another real estate agent. She and her son spoke Nepali, and communicating in English sometimes required additional help.
I used Google Translate when necessary. When there was confusion about what the lender meant by a pay stub, I showed them an ADP example. I also located an insurance broker who spoke Nepali so the buyer could better understand what she needed.
The mortgage approval took time. Completing the co-op application took time. Waiting for the board took time. The transaction also continued through the holiday season.
It was a combination of the language barrier, lender requirements, the application, the board schedule and the holidays that extended the period between contract and closing.
The buyer remained willing to communicate, provide what was requested and work through the process. That cooperation mattered in a co-op transaction involving a mortgage and a detailed board application.
CONTRACT TO CLOSING
The apartment ultimately sold for $267,000, compared with the approximately $225,000 offer the seller had nearly accepted before the renovation.
That does not mean the renovation created a guaranteed $42,000 profit. The seller spent approximately $35,000 on the work and continued paying maintenance and other carrying costs throughout the process.
The more meaningful result was that the apartment went from no showing requests while occupied, to low offers after becoming vacant, to multiple offers and a completed $267,000 sale after the condition and pricing strategy changed.
“The renovation did not make the apartment worth any number the seller wanted. It made the apartment acceptable enough for buyers to recognize the value that was already there.”
The market did not care what the seller had paid years earlier. Buyers cared about the price, the condition and what they saw when they walked through the door.
Had the seller addressed those issues earlier, he could have avoided months of additional maintenance, repeated marketing and frustration. We cannot know whether an earlier renovation would have produced the same sale price, but we know what happened while the apartment remained in its original condition: buyers either did not show up or expected a substantial discount.
Transaction figures and days on market are based on the successful final OneKey MLS listing. Earlier asking prices and marketing periods are included to explain the full history of the property.
Not every apartment should be renovated before it is sold. The cost has to make sense, the building has to approve the work and the likely buyer response has to justify the time and expense.
Before you decide whether to sell your co-op as-is or make improvements, I can walk through the apartment, review the recent sales and explain what I believe buyers are likely to respond to.
No obligation and no pressure. Tell me a little about your situation and I’ll get back to you myself.